About Seedfield Studios
We build assets,
not just films.
Seedfield Studios is an independent entertainment company focused on developing, producing, and owning original intellectual property across film and digital media.
Unlike traditional production companies that move from project to project, Seedfield is building a portfolio of creator-owned IP designed to grow into lasting library assets and long-term revenue-generating properties.
Our mission: create commercially viable entertainment that connects with audiences, generates long-term value, and empowers creators through ownership.
The Seedfield Flywheel
Create IP
↓
Build Audience
↓
Monetize
↓
Reinvest
↓
Create More IP
The Opportunity
Genre
Horror
Horror remains one of the most resilient genres in entertainment due to its global audience, production efficiency, and strong demand across theatrical and streaming platforms.
Underserved
Faith-Based Content
Massive audience with proven loyalty and spending power. Faith-based content consistently outperforms when executed with authenticity.
Structural Shift
Independent Media
Streaming has democratized distribution. Creators with direct audience relationships have more leverage than at any point in history.
Ownership
Creator Economy
Audiences increasingly support creator-led brands and independent content. Ownership means every dollar of audience growth compounds back to Seedfield.
Seedfield Studios is positioned at the intersection of all four of these growing markets.
The Slate
Four properties.
One clear strategy.
Each project has a specific role in the company's growth. This isn't five things happening at once — it's a sequenced plan where each piece sets up the next.
The Proof
Knock Knock
Short Film — Festival Circuit
- Festival run & awards
- Industry press & attention
- Director credibility
- Distribution relationships
The Audience Engine
Web Series
Digital Series — Faith-Forward
- YouTube & streaming audience
- Sponsorships & memberships
- Email list & community
- Recurring revenue base
The IP Asset
Horror Feature #1
Feature Film — Festival Horror
- Theatrical & festival release
- Streaming acquisition
- Library asset development
- Studio credibility
The Commercial Film
Horror Feature #2
Feature Film — Commercial Horror
- Wide commercial release
- Designed with expansion potential
- Merchandise & licensing opportunities
- Additional creative opportunities
Horror Short · In Post-Production
Knock Knock
Submitting to Festivals
A psychological horror short film exploring loneliness, obsession, and the dangers of digital deception. Currently in post-production and preparing for festival circuit submission.
Role: This is the proof. A strong festival run — press, awards, industry attention — establishes Seedfield's credibility and Erick's directorial voice before the features release.
Comp: Obsession — psychological horror acquired at TIFF, currently one of the highest-grossing festival acquisitions of all time.
Digital Series · Faith-Forward
Web Series — Season 1
Development
A faith-forward digital series focused on friendship, real-life challenges, and authentic storytelling. Designed to serve a large, loyal, and underserved audience across YouTube and streaming platforms.
This has been done before. Michelle's Between Women web series generated an estimated $1.2M–$1.5M in audience, sponsorship, and IP value — demonstrating the creator-led audience-building model Seedfield is now applying with owned intellectual property.
Revenue model: AVOD · Brand sponsorships · Memberships · Email list · Live events
Two Horror Features
Horror Feature #1 · Festival
Psychological concept · Wide theatrical target
Horror Feature #2 · Commercial
Designed with expansion potential
Horror Feature #1
Festival Horror
Psychological · Wide Theatrical
- Supernatural or concept-driven fear
- Universal audience — broad theatrical
- Word-of-mouth marketing engine
Comps: Paranormal Activity, Insidious, Obsession
Horror Feature #2
Commercial Horror
Wide Release · Expansion Potential
- Die-hard fanbase built in
- Designed with expansion potential
- Practical effects — low CGI dependency
Comps: Halloween, Terrifier, Scream
Why Invest in Seedfield Studios
Independent horror is having
its moment.
Seedfield is built for it.
Live · Deadline Hollywood · June 14, 2026
'Obsession' Beats Blair Witch Project as Top Festival Acquisition of All Time
Focus Features and Blumhouse's psychological horror romance — acquired out of TIFF — became one of the highest-grossing festival acquisitions in box office history. Its fourth consecutive weekend outperformed its opening frame, demonstrating the sustained audience demand that defines the genre.
Source: Deadline Hollywood, June 14 2026
Recent festival horror acquisitions demonstrate continued demand for original genre storytelling — from small independent concepts to global theatrical releases.
Case Study · Creator-Owned Concept
The Backrooms
One idea.
No budget. No studio. No cast.
A found-footage YouTube short became a multi-platform property — games, novels, merchandise, a cinematic universe, and an A24 feature. A creator-owned concept grew from a short-form idea into a property that now spans mediums and markets. The concept did the work. The creator kept the rights.
A24 feature · 2026
What This Means for Independent Creators
The model is proven
Low budget.
Strong concept.
Owned IP.
That's the playbook.
The Backrooms. Hereditary. Paranormal Activity. Talk to Me. Each started as a small, specific, creator-driven idea. Each became a cultural property that generated value for years. None of them needed a studio to start. That's the environment Seedfield was built for.
Why we focus on horror
Horror remains one of the most resilient genres in entertainment due to its global audience, production efficiency, and strong demand across theatrical and streaming platforms. A well-executed horror concept doesn't need a star cast or a studio budget — it needs an idea that won't let go of you. That's what Seedfield builds.
Why now
Three trends creating
unprecedented opportunity.
Horror
Global audience, proven demand
Theatrical · Streaming · Digital
Horror continues to attract global audiences across every platform. Streaming services actively acquire horror content because the engagement metrics are unmatched in any other genre.
Faith-Based Content
Underserved audience, proven loyalty
Digital · Community · Sponsorship
Faith-based content remains one of the most underserved categories in entertainment. The audience is large, loyal, and actively seeking creator-led content that reflects their values.
Creator-Owned Brands
Direct access to audiences
Digital platforms · Creator economy
Creator-owned brands now have direct access to audiences through digital platforms. Independent companies that own their IP are better positioned than at any point in entertainment history.
Seedfield Studios is designed to capitalize on all three.
Proof of execution
The infrastructure
already exists.
Seedfield isn't starting from zero. The audience relationships, brand partnerships, production experience, and industry credibility are already in place. This raise accelerates what's already been built.
Audience reach
- 45K+ creator community built over nine years via ShowRunHer
- 100+ webinars produced with direct audience engagement
- Previous digital series audience through Between Women
- Email list and community infrastructure already in place
Industry experience
17+
Years in entertainment
- Former Director of Video, TV One
- Executive Producer across scripted, unscripted, and digital
- Co-founder Erick McGee featured in Wall Street Journal
- Erick invited to premiere of Wes Anderson's Asteroid City
Brand partnerships
- AT&T — brand integration and content partnership
- Ford — branded content production
- Comcast — content development relationship
- Wells Fargo — branded content collaboration
Projects already produced
Digital Series
Between Women
Short · In Post
Knock Knock
Between Women wasn't just a project — it was proof that Michelle could build a direct audience, generate sponsorship interest, and create a community that follows the brand. That playbook is the foundation of Seedfield's web series strategy. This time, Seedfield owns the IP.
Leadership
Why we started Seedfield
A note from the founder.
After nearly two decades in entertainment, I saw talented creators repeatedly build value for platforms, distributors, and studios without owning the intellectual property they created. Projects were greenlit. Audiences were built. Content performed. And then the rights reverted — or were never there to begin with.
Seedfield Studios was founded on a simple belief: creators should have the opportunity to build lasting assets, own their stories, and participate in the value they create.
We are building a company designed around ownership, audience, and long-term intellectual property development. Every project we take on becomes part of a library we own and grow. That's the difference.
MD
Michelle A. Daniel
Founder & CEO, Seedfield Studios
The team behind
the studio.
A business operator and a culturally distinctive director — with infrastructure, relationships, and proven audiences — building a studio designed to produce, package, and grow original IP over time.
MD
Michelle A. Daniel
Founder & Chief Executive Officer
Entertainment executive, producer, and entrepreneur with more than 17 years of experience developing content, building audiences, and leading productions. Former Director of Video at TV One. Executive Producer across scripted, unscripted, and digital formats — 250+ credits.
Founder of ShowRunHer, a creator education platform with 45K+ followers and 100+ webinars. Creator of Between Women — the web series that proved the audience-building model Seedfield is now scaling with owned IP.
Projects include Between Women, Build-A-Boo, I Am Not Charlotte, and Knock Knock.
TV OneShowRunHerBetween WomenAT&TFordBen Cory Jones
EM
Erick McGee
Co-Founder & Chief Production Officer
Filmmaker dedicated to telling emotionally grounded, character-driven stories that feel universal regardless of setting. Studied Entertainment Music Industry at the University of Southern Mississippi. Transitioned from music management into directing, finding his true creative voice.
His first theatrical short, Only You, introduced him as a director focused on intimacy and human connection. Wes Andy in the Hood — a viral reimagining of cinematic form through an urban lens — was featured in the Wall Street Journal and earned an invitation to the premiere of Wes Anderson's Asteroid City.
In addition to directing original content, Erick brings experience producing commercial and branded projects — operational leadership, production management, and creative execution across client-facing and independent work. At Seedfield, he serves as both creative director and production operator.
Only YouWes Andy in the HoodWall Street JournalAsteroid City premiere
The $2M Raise
A sequenced plan.
Not five things at once.
Every dollar is allocated to a specific project with a specific role in the company's growth. Investors see a roadmap, not a wishlist.
Raise terms
What you're
investing in.
The long-term vision
Seedfield Studios is not being built around a single film.
Our goal is to create a library of creator-owned intellectual property that grows in value over time through original films, digital series, audience development, and future entertainment properties. Every project strengthens the portfolio. Every audience member strengthens the brand. Every release expands the library.
That's a company — not a film.
Where the $2M goes
1
Horror Feature · Festival
Horror Feature #1
$750K
Festival horror. Psychological concept. Wide theatrical target. Designed with expansion potential across future stories and audience growth.
ProductionPostFestivalDistribution
2
Horror Feature · Commercial
Horror Feature #2
$750K
Commercial horror. Designed with expansion potential across additional creative opportunities, audience growth, and future stories.
ProductionPostMarketingExpansion
3
Short Film · The Proof
Knock Knock
$100K
Festival strategy, marketing, deliverables, and awards campaign. This becomes the credibility that opens doors for the features.
Festival runAwardsPressDeliverables
4
Digital Series · Audience Engine
Web Series Season 1
$150K
Faith-forward digital series. YouTube, sponsorships, memberships, email list. The audience infrastructure that makes every future release land bigger.
ProductionYouTubeSponsorshipsCommunity
5
Company · Foundation
Operations
$250K
The infrastructure that makes everything else run properly.
LegalAccountingMarketingAudience growthTeamInvestor relations
The roadmap
Investors see a sequenced plan where each project sets up the next — not five things happening simultaneously.
2026
Short Film · The Proof
Knock Knock — Festival Circuit
Post-production complete. Festival submissions underway. Awards campaign, press, and industry attention. Establishes directorial credibility ahead of the features.
2027
Digital Series · Audience Engine
Web Series — Season 1 Launch
Faith-forward series launches on YouTube and streaming. Building the subscriber base, sponsorship relationships, and email list that powers every future release.
Horror Feature · Festival
Horror Feature #1 — Festival Release
Psychological horror feature enters theatrical and festival circuit. Knock Knock's festival run provides distribution credibility and the web series delivers a built-in audience.
2028
Horror Feature · Commercial
Horror Feature #2 — Commercial Release
Commercial horror feature designed for wide release. Expansion potential across additional creative opportunities. Two years of audience-building and press behind it.
What investors own
Equity in Seedfield Studios —
not individual projects.
Investors are purchasing equity in Seedfield Studios, not individual films. Seedfield Studios owns and develops a portfolio of creator-owned entertainment properties. As the company grows its library, audience, and creative portfolio, investors participate in that growth through their ownership interest.
Owned by Seedfield Studios
Knock Knock
Short film. Festival circuit. Credibility asset.
Owned by Seedfield Studios
Horror Feature #1
Festival horror. Wide theatrical target.
Owned by Seedfield Studios
Horror Feature #2
Commercial horror. Expansion potential.
Owned by Seedfield Studios
Web Series
Faith-forward digital series. Audience engine.
Future
Future Properties
All future intellectual property developed by the company.
Why Seedfield
Four reasons investors
choose Seedfield.
Experienced Leadership
17+ years in entertainment
Production, strategy, and audience development
- 250+ production credits
- Former TV One Director of Video
- Fortune 500 brand partnerships
- Wall Street Journal press (co-founder)
Proven Audience Building
Track record through Between Women
Creator-led content that built real audiences
- Direct audience relationships
- Sponsorship model proven
- Community engagement demonstrated
- 45K+ creator community via ShowRunHer
Creator-Owned IP
Focused on building and owning
Every project is a Seedfield asset
- Seedfield owns all properties
- No project-by-project handoffs
- Library grows with each release
- Investors participate in the growth of Seedfield Studios through their ownership interest in the company
Diversified Portfolio
Multiple projects, balanced strategy
Audience growth + creative development
- Short film builds credibility
- Series builds ongoing audience
- Features build creative library
- Each success funds the next
Proven audience-building track record
Between Women —
the model that already worked.
Before Seedfield Studios, founder Michelle Daniel developed Between Women — a digital series that demonstrated the power of creator-led audience building, sponsorship engagement, and community development.
The series generated an estimated $1.2M–$1.5M in audience, sponsorship, and intellectual property value, providing the foundation for Seedfield's web series strategy. Between Women is not a reference point. It is proof of concept.
The key difference this time: Seedfield owns the IP. Every dollar of audience growth, every sponsorship conversation, every community built — it all compounds back to the company and its investors.
Between Women — What It Proved
The Seedfield Web Series Playbook
Already tested. Now owned.
- Original content builds direct audiences
- Community engagement drives retention
- Sponsorship model is viable at this scale
- Creator-led brands generate loyalty
- The audience follows the creator, not the platform
Investment thesis
Why Seedfield
can win.
Proven founder
17+ years of entertainment experience across television, digital, and independent film
Established creator community
45K+ engaged community built through ShowRunHer over nine years — already an audience
Demonstrated audience-building model
Between Women generated an estimated $1.2M–$1.5M in audience, sponsorship, and IP value before Seedfield existed
Fortune 500 brand relationships
AT&T, Ford, Comcast, and Wells Fargo partnerships demonstrate the team's ability to execute at a professional level
Experienced production leadership
Co-founder Erick McGee brings directing, commercial production, and operational management to every project
Focused portfolio strategy
A sequenced four-property slate where each project strengthens the next — credibility, audience, then features
Creator-owned intellectual property
Every project becomes a Seedfield asset. The library grows with each release. Investors participate in that compounding value